Designing a website for a digital agency located in the heart of Amsterdam was undoubtedly one of the most challenging yet highly inspiring projects for the Ballaban Marketing team. When the Ned Media Pixels team approached us, they knew exactly what they wanted: a website that not only showcased their capabilities and professionalism but could also compete with the best European websites in terms of design and speed. Designing a website for one agency by another is a delicate, precise, and highly competitive task, and we knew we had to put our best foot forward to deliver a flawless portfolio piece.
A Virtual Introduction via Google Meet
The collaboration between Ned Media Pixels and Ballaban Marketing began with an initial Google Meet session. It was early in the morning for the team at Ballaban Marketing in Iran, while in Amsterdam, the Ned Media Pixels team was ready for their first virtual face-to-face discussion about their upcoming website project. Both teams were eager to dive into the details of what the new website should look like.
Ned Media Pixels, a digital marketing agency known for its modern, innovative approach to online marketing, reached out with clear intentions. They needed a new website that would not only reflect their capabilities but also stand out in the European market, particularly Amsterdam. They were looking for a partner who could bring their vision to life—someone who understood the importance of design, speed, and technical excellence.
During the initial meeting, Ballaban Marketing quickly understood that this would be a project requiring great attention to detail and innovative design. Ned Media Pixels wanted a visually stunning website with a strong user experience and the ability to function seamlessly on all devices. They also had high expectations for the site’s speed and performance, knowing that a slow website would harm their credibility in the digital world.
Over the course of several more meetings on Google Meet, the project scope was gradually refined. Each session brought more clarity, with Ned Media Pixels sharing their design preferences, their brand values, and their target audience. The team at Ballaban Marketing listened intently, taking note of all the nuances and ideas brought to the table. These sessions also included discussions on the latest design trends, innovative web technologies, and user interface best practices.
With each meeting, the teams worked closer to finalizing the requirements. One key decision was made early on: the website would need to feature multiple custom landing pages, each one unique in design, yet maintaining the overall harmony of the site. This was no small task, as it meant balancing creativity with consistency. The Ballaban Marketing team took these insights and used them to formulate a strategy that would meet the client’s high standards.
By the end of these meetings, both sides felt a strong sense of alignment. The Ballaban Marketing team knew exactly what needed to be done—design a website that not only looked incredible but also performed at the highest level of technical excellence. Ned Media Pixels felt confident in their choice of partner, trusting that the Ballaban Marketing team could bring their vision to life and create a website that would make a lasting impact in the competitive digital marketing industry.
Understanding the Needs of a Specialized Agency
Ned Media Pixels, as a digital marketing agency based in Amsterdam, serves a diverse range of clients across various sectors, and they are already well-versed in design principles, user experience, and technical performance. From the outset, expectations were high. In our first meeting, the project manager stated that the new website needed to be a combination of visual beauty, high load speed, and modern design, ensuring that visitors immediately recognized the expertise of the brand.
The final goal was to create a colorful, animated website, with unique landing pages for each section, while maintaining harmony and consistency in the user experience. In simpler terms, they wanted a site that would not only adhere to performance standards but would also leave a lasting impression with its design.
Project Challenges
The primary challenge of this project was designing for a highly specialized audience. Designing a website for a digital agency that itself works in the field of digital design and advertising required a high level of innovation, technique, and attention to detail. In fact, even the smallest details needed to be meticulously reviewed and executed to meet approval.
Another challenge was the need to create multiple custom landing pages for each service that would feel unique but still harmonize with the rest of the site. Additionally, because this brand is active in the European market, we had to incorporate the latest web design trends and move away from traditional frameworks. Using bold colors, dynamic animations, motion effects, and visual interactions were some of the key elements we focused on for this project.
Targeted Creativity and Structured Design
In the first step, our team conducted extensive research into the design of digital agency websites in the Netherlands and the broader European market. This research involved a detailed analysis of over 50 top agency websites from countries like the Netherlands, Germany, France, and Belgium. The goal was to identify design trends (Design Trends), best practices for user experience (UX Best Practices), and technical metrics that influence site load speed. By thoroughly analyzing graphic elements, navigation structures, landing page patterns, and user interaction models, we gained a deep understanding of the expectations of European audiences.
Next, we used these insights, along with a localized approach tailored to the Amsterdam market, to begin the initial site design. At this stage, our focus was on creating a cohesive visual identity, seamless user experience, and full alignment with the latest web design trends. The design was not just about looking attractive; it had to be functional, interactive, and stand out from competitors. From color psychology to behavioral animations, everything was shaped by our research and the specific needs of the Ned Media Pixels brand.
For this project, we used bold colors, engaging motion animations, modern typography, and modular structures for different pages. Each landing page was designed from scratch—unique in its structure, yet within a cohesive graphical framework. We also made sure that user experience across desktop and mobile versions was fully responsive and consistent.
Optimizing the Site’s Technical Performance
- Clean, optimized coding
- Image compression with Lazy Loading, Preload, and CDN technologies
- Use of intelligent Caching and Minified CSS and JS files
- Improved speed scores on tools like Google PageSpeed and GTmetrix
Key Features of the Design
- Designed based on the latest web design trends in Europe, focusing on UI/UX
- Use of bold colors, scroll effects, and dynamic animations
- Responsive, engaging animations with light load times, free of interruptions
- Custom landing pages designed creatively for each service with unique structures
- Cohesive graphic structure across all pages while maintaining visual and functional variety
- Excellent performance in speed tests on Google PageSpeed and GTmetrix (scoring over 90 on both tools)
- Fully responsive design for all screen sizes
Result
After approximately 50 working days, the new Ned Media Pixels website was launched. The feedback was extremely positive, not only from the agency’s managers but also from their clients and users. The conversion rates on service pages increased, user engagement grew significantly, and page load times were reduced to under 2 seconds on average in technical tests.
From a branding perspective, the new site acts as a professional digital showcase for the agency, clearly highlighting their design and advertising capabilities. Visitors to the site are not only attracted by the design but also have a smooth and enjoyable experience navigating through the services.
This project stands as a prime example of Ballaban Marketing’s ability to create competitive websites that meet European design standards. It was a project that demonstrated our creativity, precision, and professionalism—a chance to showcase our best work. And it’s a project we are proud to have successfully completed.
