In today’s rapidly evolving e-commerce landscape, having a professional, fast, and SEO-friendly website is no longer a luxury—it’s necessity. Carpet N-one, one of the most reputable sellers of authentic Persian rugs and carpets in Montreal, recognized this reality and decided to elevate its digital presence. Their goal was to create an enhanced online shopping experience for customers while preserving the brand’s rich heritage. This project stands out as a strong example of excellence in Persian carpet website design.
The collaboration between Carpet N-one and Ballaban Marketing began with a straightforward yet crucial request: to design and launch a modern, multilingual, user-friendly e-commerce site that could convey the authenticity and beauty of Persian carpets. The objective was to create a technically sound and visually impressive platform that would meet global standards in both structure and performance.
Drupal to WordPress Migration and SEO Architecture
During our initial consultations, we discovered that Carpet N-one’s existing website was built on the Drupal CMS. While it served its purpose in the past, it had become visually outdated and technically limited, especially when it came to content management and scalability. Moreover, the inability to easily implement a second language (French) and ongoing SEO limitations made it clear that continuing with Drupal was no longer practical.
One of the most critical and complex challenges we faced was the Drupal to WordPress migration of over 500 products. This involved accurately transferring high-resolution images, detailed product descriptions, permalink structures, and well-established URL hierarchies. The stakes were high—any misstep in the migration process could lead to a drop in Google rankings and a significant loss in organic traffic. Broken links or 404 errors could harm domain authority and user trust. To address this, Ballaban Marketing created a detailed migration plan, using specialized tools to replicate URL paths, configure redirects accurately, and continuously monitor SEO performance throughout the transition. This level of precision demonstrated our extensive experience in Drupal to WordPress migration, especially within the niche of Persian carpet website design.
Merging Persian Heritage with Modern Digital Aesthetics
After analyzing the structure of the previous site, our team created a comprehensive blueprint for WordPress migration. This included new page structures, intuitive information architecture, well-defined collections, and advanced filters to make product searches easier and more effective. The visual design drew inspiration from traditional Persian colors, motifs, and artistic patterns, ensuring that the user immediately felt a connection with Iranian culture upon landing on the site. This approach not only enhanced the brand’s image but also elevated the perceived value of its products.
The site was designed from the ground up to support bilingual functionality in both English and French. Every element—from product listings and blog posts to categories, links, and system messages—was translated and aligned across both languages, ensuring a consistent and professional experience for all users.
Safe Migration and Advanced E-Commerce Design
The first implementation step was a full, accurate Drupal to WordPress migration. All data, including images, metadata, URLs, and product codes, were transferred without errors. We then developed a custom theme using WooCommerce, adhering to modern UX/UI standards for a high-performance e-commerce experience.
Key features included advanced product filters based on color, size, weaving technique, geographical origin, design style, and price range—helping users find exactly what they needed faster. Dedicated pages for specific rug collections were also developed to give users more tailored browsing experiences. All these steps were part of an optimized Persian carpet website design strategy.
From an SEO standpoint, we handled redirects with great care. Internal linking structures were improved, schema markup was added to key pages, and an updated sitemap was connected to tools like Google Search Console and Google Analytics. These efforts preserved the site’s search rankings and established a strong foundation for future SEO growth.
Final Outcome
After approximately 70 days of dedicated work and constant collaboration between the Carpet N-one and Ballaban Marketing teams, the new website was officially launched. The result was a powerful, multilingual, mobile-responsive online store with advanced search capabilities that immediately captured the attention of users. Initial feedback showed significant improvements in shopping experience, navigation speed, and overall customer satisfaction.
Today, Carpet N-one has not only expanded its online sales but also gained a reliable digital foundation for launching marketing campaigns, growing international SEO, and engaging in professional content marketing. The luxurious design, rich visual identity, and seamless technical performance have made the new site a standout destination for Persian rugs in the Canadian market.
This project is a prime example of Ballaban Marketing’s expertise in Drupal to WordPress migration and Persian carpet website design—demonstrating how deep technical knowledge combined with cultural sensitivity can lead to lasting digital success.
