In the digital era, businesses are constantly seeking innovative ways to enhance their online presence and user experience. NKS, a prominent cloud-native enterprise application provider, has also embarked on this journey of revamping its website to empower Lease Accounting, Real Estate, and HR teams. Partnering with Ballaban Marketing, along with two other proficient teams from Pakistan and Canada, NKS initiated the website redesign process to create a more streamlined and efficient platform for its users.
Redesigning the Experience
The collaborative effort between NKS and the expertise of Ballaban Marketing, Pakistan, and Canada teams commenced with meticulous planning and strategizing. The design phase took shape in Figma, a robust design tool enabling the teams to envision the revamped website’s layout and functionalities. This creative process ensured that NKS a brand identity and vision were meticulously integrated into every aspect of the redesign.
From Design to Implementation
Upon securing NKS approval, the teams proceeded to transform the Figma design into a fully functional WordPress website, leveraging the power of Elementor and Elementor Pro. Elementor, renowned for its user-friendly interface and customizable elements, provided the flexibility to bring NKS’s vision to life effectively.
Seamless Content Migration
Transitioning from the old website to the redesigned one involved migrating over 2 thousand blog posts and news articles. Here, the expertise of Ballaban Marketing and the allied teams played a vital role. Meticulous attention was given to ensure that SEO priorities and URL redirection were impeccably managed during the content transfer, ensuring that NKS ‘s search engine rankings remained unaffected.
Enhanced User Experience
Recognizing the significance of user-centric design, the teams created several custom post types, facilitating a more engaging and interactive user experience. The introduction of custom post types streamlined the presentation of services and articles, ensuring that visitors easily accessed the relevant content they sought.
Conclusion
The collaboration between NKS and Ballaban Marketing, alongside the skilled teams from Pakistan and Canada, culminated in an extraordinary website redesign that elevated NKS ‘s cloud-native enterprise application experience. The fusion of innovative design, advanced web technologies, and SEO-focused content migration underscored NKS’s commitment to empowering Lease Accounting, Real Estate, and HR teams seamlessly.
By embarking on this transformative journey with Ballaban Marketing and the allied teams, NKS has solidified its position as a leading enterprise application provider, with a revamped website that sets new standards of excellence in user experience and functionality.
